News & Views...
Keeping you up to date with industry news & events as they occur...Tuesday 08th November 2011Customer Loyalty is top business priority.
With 66 percent of operators believing that consumers are less loyal today than they were two years ago, 70 percent of service providers refer to customer retention and loyalty as being the critical factor for powering growth, with a strategic marketing prioritisation shift from customer acquisition and market share to long-term customer engagement. As a result of market saturation and growing competition, 82 percent of service providers stated that customer loyalty programs will be “very important” or “important” throughout the next five years to their company’s strategy
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